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Tinkle, booger, flapjacks, schmuck. What makes a word funny?

To discover the answer, researchers tested 45,000 of them. The result: a humor formula based on words’ looks, sounds, and meanings.

ByRyan Morris and Alexander Stegmaier
This story appears in the July 2019 issue of National Geographic magazine.

It can be hard to guess what might make a stranger laugh. Now researchers at the University of Alberta, in Canada, have developed a formula. After reading a study in which participants rated the humorousness of some 5,000 English words, psychologists Chris Westbury and Geoff Hollis wanted to break down what makes a word intrinsically comical. They expanded the list to almost 45,000 words, then generated a complex statistical model to score the funny factors and analyze the humor of each one.